Transforming Aggregates, Concrete, Asphalt & Cement Businesses


Our consultants are experienced industry professionals that enable construction material producers to unlock profits by improving their approach towards market strategy, pricing and customer via modernisation of tools, processes and organisations. KB&G’s industry expertise and proprietary digital offerings ensure sustainable profitability.

Cloud-based solutions

We provide cloud-based business optimisation solutions for construction material industry that cover the entire sales value chain from market strategy to order fulfilment.

Your business will benefit from our digital offerings that will: increase margins, improve customer experience, provide relevant market knowledge & make sales processes effective. 

3 Focus Areas to Drive Greater Profitability

Customer Experience


Pricing & Sales Performance Assessment​

Revenue Growth Strategy Development & Implementation​

Redesign of Pricing & Quotation Process​

Market Analysis


​Bottom-up Market Assessment for each End Use

Development of Segment Based Market Strategy​

Definition of Strategic Position within Micro Market ​

Price management


Improvement of Customer ​Experience & Loyalty​

Digitalization of End-to-End Sales Process

Customer Service & Sales Organisation Redesign

Who We Are

KB&G Consulting consists of people passionate about transforming the construction materials industry.

Our team members have years of experience in aggregates, concrete, asphalt and cement businesses across the globe.

Some of us held senior management positions in multinational corporations while some also worked for world leading strategy consultancies.

We don’t need to spend weeks learning your business because we understand the issues involved. We are ready to develop and implement sustainable answers to your profitability and customer opportunities. 

Our Core Team

co-founder of KB&G consulting

Barry Hudson


co-founder of KB&G consulting

Julia Georgi


Strategy & Sales Excellence Consultant for Construction Material Industry

Philippa Sage

Strategy & Sales Excellence

Partner Commercial Performance

Maxime Sibille

Partner – Commercial Excellence 

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Barry Hudson

A well known industry specialist with more than 30 years experience in construction materials. Barry has held executive positions at HeidelbergCement, Lafarge and Holcim.  A truly internationally experienced professional, Barry has grown his network in North America, Europe, Asia and Oceania by being thought of as an innovator and change agent.

Designing, implementing and managing Commercial Excellence programs are core passions, with success clearly measurable.

Julia Georgi

10 years background in Sales & Customer Experience Transformation for large companies operating in B2B Environment in Heavy Industries (specific industry experience with HeidelbergCement and LafargeHolcim). Julia specialises in customer centric market strategy, sales performance improvement, reorganisation, end-to-end process design & multichannel sales.

Fluent in 4 languages – English, French, Russian, Estonian

Philippa Sage
Strategy & Sales Excellence

Philippa has extensive experience in commercial analysis, market strategy and sales excellence to improve financial results having worked for Tarmac, CRH and Hanson Heidelberg Cement across Aggregates, Cement, Concrete and Asphalt in senior commercial transformation and strategic marketing roles.

Maxime Sibille
Partner – Commercial Performance 

Maxime has more than 25 years of international experience as a commercial and marketing director for large building construction companies such as Lafarge Aluminates (Imerys) and LafargeHolcim.

A true international expert in the development and implementation of commercial strategy, customer excellence, sales force effectiveness, pricing, products & service development programs for concrete and aggregates businesses.