Even the best pricing strategy fails if it breaks down in the field. Sales teams often lack structured price guidance. Quoting logic is inconsistently applied. Discounting becomes reactive. And the same pricing rules are interpreted five different ways by five different reps. This diagnostic focuses on the execution layer — how commercial intent becomes (or fails to become) consistent deal behavior. We look at sales enablement, deal workflows, approval flows, and internal pricing alignment across functions.

We also assess what most pricing systems miss: the feedback loop. If no one tracks what actually happens after a price is set, there’s no way to learn, adapt, or close the gap between target and reality.