SaaS Product
Strategy

SaaS Product
Strategy

What It Is

We help build and scale SaaS products that solve real problems in industrial sectors — by validating the market, shaping the feature set, and grounding the business model in operator logic.

What It Is

We help build and scale SaaS products that solve real problems in industrial sectors — by validating the market, shaping the feature set, and grounding the business model in operator logic.

What It Is

We help build and scale SaaS products that solve real problems in industrial sectors — by validating the market, shaping the feature set, and grounding the business model in operator logic.

Why It Matters

Why It Matters

Why It Matters

Most software fails not because of the code, but because of the assumptions. Industrial users don’t want “apps” — they want tools that save time, reduce risk, or drive margin. If a product doesn’t align with how the work actually happens, it won’t get adopted.
We work with founders, innovation teams, and ops leaders to co-design product strategies that reflect the complexity of real sites, real workflows, and real incentives. From market entry to pricing models to user onboarding — we focus on what makes a tool stick.

What We Do

What We Do

What We Do

Capture the voice of the business (commercial model, ops constraints, channel dynamics) and the voice of the future user (on-site needs, workflows, incentives)

Capture the voice of the business (commercial model, ops constraints, channel dynamics) and the voice of the future user (on-site needs, workflows, incentives)

Capture the voice of the business (commercial model, ops constraints, channel dynamics) and the voice of the future user (on-site needs, workflows, incentives)

Validate market demand
and customer readiness through structured interviews and field testing

Validate market demand
and customer readiness through structured interviews and field testing

Validate market demand
and customer readiness through structured interviews and field testing

Define product positioning and differentiation against existing tools, spreadsheets, or workarounds

Define product positioning and differentiation against existing tools, spreadsheets, or workarounds

Define product positioning and differentiation against existing tools, spreadsheets, or workarounds

Shape pricing, licensing, and integration strategies aligned with how industrial customers actually buy

Shape pricing, licensing, and integration strategies aligned with how industrial customers actually buy

Shape pricing, licensing, and integration strategies aligned with how industrial customers actually buy

Prioritize features for both MSP (Minimum Sellable Product) and long-term roadmap

Prioritize features for both MSP (Minimum Sellable Product) and long-term roadmap

Prioritize features for both MSP (Minimum Sellable Product) and long-term roadmap

Support go-to-market planning, partner alignment, and early customer onboarding

Support go-to-market planning, partner alignment, and early customer onboarding

Support go-to-market planning, partner alignment, and early customer onboarding

The Outcome

A sharper, field-aligned product strategy. Faster buy-in from users. And a better path to scale inside asset-heavy industries.

The Outcome

A sharper, field-aligned product strategy. Faster buy-in from users. And a better path to scale inside asset-heavy industries.

The Outcome

A sharper, field-aligned product strategy. Faster buy-in from users. And a better path to scale inside asset-heavy industries.

Who It's For

SaaS founders, industrial innovation leads, strategy heads at OEMs and B2B tech builders

Who It's For

SaaS founders, industrial innovation leads, strategy heads at OEMs and B2B tech builders

Who It's For

SaaS founders, industrial innovation leads, strategy heads at OEMs and B2B tech builders

Let’s Talk

If you’re ready to modernize your sales engine, digitize your operations, or co-found the next tool for your industry — KB&G® is your partner.

© KB&G® - All rights reserved.

Let’s Talk

If you’re ready to modernize your sales engine, digitize your operations, or co-found the next tool for your industry — KB&G® is your partner.

© KB&G® - All rights reserved.

Let’s Talk

If you’re ready to modernize your sales engine, digitize your operations, or co-found the next tool for your industry — KB&G® is your partner.

© KB&G® - All rights reserved.